This strategy works for any personal brand or business who wants to make an impact online by making short videos and posts, educating your ideal customer in hyper specific problems that they have. The result will be to get social proof, more sales and more clients! I work with one client that sold services for 800.000 Euros in one year!

1. First of all, before spending all that time into making Social Media Content for your Personal Brand or Business, you need to define your purpose and goals for it. (Be honest here, maybe it is not worth the time, if you're already fully booked and only sell services that are not scalable.) Preferably you sell things that are scalable, for example digital downloads or large courses. Your content can make you more sales, give you your ideal clients and open doors to collaborate with your dream brands!

2. Now you need to interview yourself to define Your Knowledge, Your Personal Story, Products & Services and your Ideal Customer. (I got a great in-depth template for this!)

= WHAT YOU WANT TO TALK ABOUT.

3. Create your Brands Visual Identity (Fonts, Color scheme, look etc). Create the look of your thumbnails in Canva and make a Video Template in CapCut.

4. Research Your Target Market: Pain Points, Who are they, What do they care about? If possible, ask your current clients. The videos should help the client go through a transformation, where they are now to where they want to be.

= WHAT YOUR IDEAL CLIENT WANTS TO KNOW ABOUT.

5. Research trends in your nisch, the formats and topics that already goes well on Social Media. Also you should know the differences between the platforms. Also save videos, music and sounds that are trending, preferably in your nisch. But also save videos that got at least 100K+ views and create templates out of them.

= FORMATS THAT ARE TRENDING RIGHT NOW.

6. At this point you gathered a lot of information! So now is the time to choose and create the hooks for your 20 educational videos. Preferably the topic is within all 3 categories (what you want to talk about, what your ideal client wants to know about, and a format that is trending right now). The hook will be the title in the video and the first 2 seconds are VERY important, like more important than the rest of the video, so make sure it is very captivating! Something should be happening, moving, be shocking or spark curiosity.

7. Now when you got the Hooks, you create your videos around the hooks. So create scripts for the 20 Educational Videos using your knowledge, but also get inspiration from chatGPT.

8. Production Day/days: Record the 20 Videos, film b-roll and take pictures.

9. Video Edit the 20 videos. (I got a guide how to do this very effectively)

10. Video Edit 10 more videos that are b-roll with text and music.

11. Retouch the Photos and create Posts and Carousels. 

12. Put all the material in a Schedule and create captions. Post 1 video a day for the next 30 days. 

13. Analyse the content so that you can do more of the topics that went well and less of the stuff that nobody cared about.

Then you pretty much repeat step 5-13 for every month, and analyse, refine and research and with time you will have a concept that is continuously making you a lot of sales! What you also want to do, is automate things, like an e-mail list, landing pages and your shop. 

If you don’t want to do all this content creation by yourself, or don’t know how to do it, contact me for help!

I can guide you through any step, help you create hooks and scripts, or do the video editing, and also help you to repurpose videos into new content. 

Or you can come to the amazing Costa del Sol, and we can record and create the content together here! 

Content Creation may be the best investment you can do for you personal brand or business!

Please contact me to get ideas and information or if you have any questions! We can together create a personalised strategy and quote that fits your goals, time and needs!

WhatsApp chat: +46722835347

Email: contact@jessicaskogsberg.com ​​​​​​​

Location: Marbella and Estepona, Spain
(though much content can be made online)

I speak: English and Swedish